July 13, 2015
At some point any company starts to face the question of how to manage its digital marketing strategy. Whereas large corporations have reason to weigh the options between hiring an agency vs. creating an…
At some point any company starts to face the question of how to manage its digital marketing strategy. Whereas large corporations have reason to weigh the options between hiring an agency vs. creating an inside team, small and medium companies are better off 99.9 % of the time when they choose an outside agency. Here is why.
The main benefit of using an external PPC agency for managing your paid advertising campaigns is that you hire not simply a specialist (your account manager) but a whole team of experts who can contribute their own special skills, for example: campaign optimization, planning and creating an effective PPC plan.
PPC agencies not only obtain official certifications of expertise from the advertising platforms, they also usually have good relationship with representatives of PPC platforms. This can benefit a company by allowing the preferred PPC agency to receive insights into your account directly from a representative of Google or Bing that are generally not available otherwise.
When a company decides to train an employee internally or to hire a more experienced staff, time is required to bring the “newbie” up to speed and to work through the inevitable beginner’s mistakes.
PPC agency, on the other hand, will many times already be well acquainted with your business niche owing to work with similar companies and may bring to the table fresh ideas based on this experience. And even if this is not the case, the community of PPC marketers is very friendly, so an expert from your chosen PPC agency can tap into colleagues’ knowledge.
A good PPC agency will share your vision and will help to adjust your PPC goals to the company’s long-term business goals, and will do so without focusing on striving for great PPC KPI metrics. An internal employee or team will not necessarily have the necessary strategic thinking for optimizing your campaigns – an improvement of PPC KPI may be flattering for a recent PPC specialist, but a PPC expert would be looking deeper into the global picture.
PPC agency pricing is generally based on either a fixed hourly rate or a set percentage of an advertising budget. A relatively new approach allows an advertising agency to receive shares in the company, which makes for a very powerful incentive.
Hiring a PPC agency will save you money spent on HR services for finding a new candidate and a usual salary and taxes, but as well on all the training of the new specialist.
Every company, including yours, deserves a personalized approach that reflects your long-term goals, an external PPC agency is the answer that most of SMB companies need, one that saves time and money and provides quality results.
Stay tuned for the next artcle about How To Get a 10 Point Quality Score In AdWords Campaings. You can also learn more about the services we offer.
September 5, 2017
Next to the usage of a pure broad match for one-word keywords, botched geotargeting is the second biggest waste of your money in an AdWords campaign. If you are detail-oriented (and if you’re doing…
August 22, 2017
Before getting into the specifics of a converged media content strategy, it’s important to first get a better understanding of the meaning of paid, earned and owned media. If you’ve been privy to the…