CASE STUDIES – E-Commerce

Invoices Generator Client

Invoices Generator Client

The Challenge

When the client came to us, he had already had a Google Ads account. The task was to increase relevant traffic, number of sales and decrease CPA (cost-per-acquisition).

The Process

We separated campaigns by different keyword match types and created campaigns with best-performing keywords to get the best possible results. The structure of campaigns became more detailed that gave us an opportunity to control the situation.

Due to constant experiments with bidding, we found the best solution for each campaign. By constant optimization we managed to increase relevant traffic and sales level.

  • +101.50%
    sales volume growth
  • -11.44%
    cost per sale decrease
  • +66.14%
    conversion rate growth

We have been optimizing this account since 2015. Here you can see the yearly growth between Q1 of 2018 and Q1 of 2019.

Metric Interactions Sales Cost per sale Conv. rate
Before: Q4 of 2015 91 455 12 883 $7.57 14.09%
After: Q2 of 2016 104 788 14 049 $8.16 13.41%
After: Q2 of 2017 157 285 19 632 $5.62 12.48%
After: Q2 of 2018 153 103 19 404 $7.63 12.67%
After: Q2 of 2019 174 046 33 599 $6.62 20.45%
After: Q2 of 2020 158 564 37 574 $6.86 23.70%
Change* +73.38% +191.66% -9.35% +68.22%

*Change is between the situation before Otavation (Q4 of 2015) and Q2 of 2020.

Invoices Generator Client

Invoices Generator Client

The Challenge

When the client came to us, he had already had a Bing Ads account. The task was to increase relevant traffic, number of sales and decrease CPA (cost-per-acquisition).

The Process

We picked the best performing keywords and created separate campaigns for them to get the best possible results. Other sets of keywords were separated by theme and keyword match types to control the quality of traffic and to be able to optimise bids accordingly. By constant optimization we managed to increase relevant traffic and sales level.

  • +38.23%
    sales volume growth
  • -13.52%
    cost per sale decrease
  • +43.20%
    conversion rate growth

We have been optimizing this account since 2017. Here you can see the yearly growth between Q1 of 2018 and Q1 of 2019.

Metric Impressions Sales CPA Conv. rate
Q2 of 2018 410 021 3 735 $6.77 12.75%
Q2 of 2019 414 974 5 186 $5.81 16.30%
Q2 of 2020 770 717 5 949 $7.79 14.94%
Change* +87.97% +59.28% +15.07% +17.18%

*Change shows growth over 2 years of Otavation optimization: Q2 of 2018 and Q2 of 2020.

E-shop with Baby Products

E-shop with Baby Products

The Challenge

This client wanted us to take over his Google Ads account in order to improve their ROI and to increase sales in the UK and Ireland. The challenging part was to find high-income customers since the prices are above average.

The Process

We created separate campaigns for each brand offered on the website to adjust bids in relevance to the item margin and profit that the client will get after the transaction. Later, we launched successful smart shopping campaigns. The DSA campaign helped us to increase the number of relevant traffic due to showing ads by low-search-volume keywords (that couldn’t be achieved with a usual search campaign).

  • +935.08%
    sales volume growth
  • -36.16%
    cost per sale decrease
  • +95.45%
    growth of Return on Investment

We have been optimizing this account since October 2019. Here you can see the growth over the first 9 months of optimization by Otavation.

Metric Avg. Cost Sales Cost per sale Conv. rate ROI (Conv. value/cost)
1st month €0.33 32 €55.58 0.59% 1.90
3th month €0.40 44 €49.03 0.81% 1.65
5th month €0.16 124 €27.60 0.58% 4.09
7th month €0.34 487 €22.84 1.47% 5.54
Change* +2.86% +1 387.55% -58.91% +150.30% +191.27%

*Change is between the first month of Otavation optimization (Feb 2020) and June 2020.

E-shop with Clothes Labels

E-shop with Clothes Labels

The Challenge

The client wanted to increase the volume of sales while keeping the CPA below $15.

The Process

It was unacceptable to use their original campaign structure since no best practices were applied. Campaigns were created from scratch with a proper division of targeting. Ineffective geographical locations were excluded while we focused on those that work the best. New audiences were created (remarketing and lookalikes). Reach campaigns were created for relevant demographics focusing on parents.

  • +566.7%
    more website purchases
  • -26%
    cost per purchase decrease
  • +216.6%
    revenue

We have been optimizing their FB account since February 2020. Here you can see the growth over the first 5 months of optimization by Otavation.

Metric Reach Website purchases Cost per purchase Purchase ROAS
1st month 141 827 89 $16.96 2.2
3th month 59 888 109 $6.89 3.23
5th month 446 592 620 $12.58 2.67
Change* +207.1% +566.7% -26.0% +23.4%

*Change is between the first month of Otavation optimization (Feb 2020) and June 2020.

GET IN TOUCH

    Follow us:
    Facebook Linked in
    Certificates
    certificat
    certificat

    Ground Floor
    71 Lower Baggot Street
    Dublin D02 P593
    Ireland