This AdWords account has been built from scratch to promote client’s Amazon page. Therefore we are not able to track conversions and optimization has been running towards CTR and CPC. However feedback from the client has been very positive, including report of a significant increase in Amazon orders.
Client: US based e-commerce business
Ongoing optimization includes:
|Metric||Clicks||CTR||Cost per click||Avg. position|
*change between 1. and 6. month