Guide To Converting Landing Page – part 2

On a landing page, “a company’s identity is secondary to the offer.” You have limited space on your page – don’t waste space with a giant logo or multiple brand images. Keep it simple…

Facebook Twitter Google+ Linked in
Guide To Converting Landing Page – part 2

On a landing page, “a company’s identity is secondary to the offer.” You have limited space on your page – don’t waste space with a giant logo or multiple brand images. Keep it simple and small to avoid distractions and to maximize space available for your offer and benefits. If you missed Part 1, you can read it here.

Minimize Your Branding

On a landing page, “a company’s identity is secondary to the offer.” You have limited space on your page – don’t waste space with a giant logo or multiple brand images. Keep it simple and small to avoid distractions and to maximize space available for your offer and benefits.

Think of Your Landing Page as a Continuation of Your Ad

Your AdWords or banner ad should provide a message that is continued onto your landing page. Think of a two-part television episode, the “To Be Continued” end of Part 1 doesn’t lead to a completely different episode in Part 2. Provide searchers with a consistent, seamless experience.

Keep The Language Consistent

Don’t be all “Yo yo yo, check out dis pimp sneaker, wassup” on your ad and then have your landing page say something like, “The most luxurious running shoe you’ll have the sublime pleasure of slipping your foot into.”

Use Fewer But Better Graphics

Don’t waste it with giant, superfluous graphics and images. If you do have a graphic or image, make sure it clarifies or supports your offer. Don’t decorate for the sake of decorating.

Emphasize Benefits, Not Features

Answering the questions “What does my audience truly care about?” and “What problems does my offer solve for my audience?” will help you write truly compelling copy. Too many landing pages get tripped up on features and end up overlooking their products’ benefits to the searcher. Great, your product comes in electric blue or sea foam green and it can fit in your pocket for easy transportation, but why do I need this product? How will it make my life easier?

Provide a Clear Call-to-Action

Here’s where we start the conversion process. You need to make it exceptionally clear as to what your visitor’s next step should be. Don’t use silly messages in an attempt to be clever. Stick with direct, clear and to the point words and phrases. “Start Living!” is vague and confusing compared to “Book a Vacation.”

Come back for more next week!

Facebook Twitter Google+ Linked in

NEW posts

How to Take Advantage of Social Commerce This Year

Social Commerce is truly emerging, and it is likely that this year more and more companies are going to start adopting this tactic of expanding business online. Basically, the goal of Social Commerce is…

10 Ad Copywriting Tips That Will Save Your Business

There’s no going around it: If you want your business to survive and thrive, you have to use ads. No ads mean your business will get drowned by the competition. A scenario you don’t…

A/B Testing: The Secret Sauce That Makes Ads Effective

A/B Testing, Split Testing—if you’re in the world of online marketing or digital advertising, you’ve probably heard of it. Most marketers and advertisers would sing praises for it, for a good reason. Even the…

GET IN TOUCH

Follow us:
Facebook Twitter Linked in Google+
Certificates
certificat
certificat

Ground Floor, 8-9 Marino Mart
Fairview, Clontarf, Dublin 3
Ireland