Web Summit Lisbon 2016: summary

This year’s Web Summit was held in Lisbon, with more than 50,000 attendees. World-class speakers, leading investors, international media and the most promising startups across the globe came together for the most important startup…

Conversion Conference London: October 12th – 13th

No Matter What Kind of Online Marketing You’re Doing… Conversion is king! Such is the theme of Conversion Conference, held in London, October 12th to 13th 2016. What will you get at Conversion Conference…

Guide To Converting Landing Page – part 2

On a landing page, “a company’s identity is secondary to the offer.” You have limited space on your page – don’t waste space with a giant logo or multiple brand images. Keep it simple…

Guide To Converting Landing Page – Part 1

Landing pages are an essential component of any well-crafted business strategy. Whether you’re looking to generate leads, sell products, or collect data, your landing pages are where the action happens.

How to Design a Good Banner – Part 2

Last week we discussed designing a good banner text, the importance of the right words and a call to actions. To master the art of banners however, you will also need to create banners…

How to Design a Good Banner – Part 1

A good banner is the one that works – regardless of message, color combination or graphic. If it motivates readers to click, you have success! To measure a successful ad, one only has to…

Social Media Week, September 12th – 16th!

Social Media Week is a worldwide event that will take place in 18 cities across four editions in 2016. From September 12th to 16th you can attend the event in London, Miami, Mumbai, or…

4 Keys to Improve Your Real-Time Marketing

Companies have long tried to build strong customer relationships through marketing programs. The challenge is that the playing field keeps changing — trends shift, new technologies emerge, and customers change, becoming more demanding. Companies…

What does “Not provided” Keyword in Analytics Mean? (Part 2)

How should you deal with the “not provided” phenomenon? That was the question raised in last week’s article. These following techniques not only offer possible ways to determine the scope of your problem, but…

What does “Not provided” Keyword in Analytics Mean? (Part 1)

The keywords searchers use in Google to discover your website is a key performance indicator for many of our businesses. But have you noticed that in addition to your business keywords you are getting…

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