Search Engine Optimization (SEO) for Beginners – Part 2

SEO Rumors to Forget (6 – 10) In the previous article we showed you 5 common myths about how SEO works nowadays. If you’re eager to learn more, then you are on the right…

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Search Engine Optimization (SEO) for Beginners – Part 2

SEO Rumors to Forget (6 – 10)

In the previous article we showed you 5 common myths about how SEO works nowadays. If you’re eager to learn more, then you are on the right page. Here are 5 more myths …

  1. Our IT Guys Should Handle The SEO Thingy

Most people think that managing SEO requires a lot of technical skills. And whom do you have in your company for technical issues? Yep, that IT guy, he can do anything, and so he can also do the SEO thingy. Well, not exactly. SEO needs a little bit more than just technical skills.

While you may need your IT guy to assist you during your website optimizing, don’t hand the entire thing off and expect best practices to be adhered to. IT may cover a broader range of technical expertise, and yes, SEO does require technical work such as making sure your website is indexed, setting up redirects, XML sitemap files, etc. So don’t exclude IT entirely, but many IT staff also work on things like setting up printers, which is really different.

  1. PR Articles Are a Good Way to Boost my SEO

Google modified its recommendations for link building, which discourages tactics that had previously been tolerated or even encouraged. For example, you may now harm yourself by references from articles, press releases and forums.

Shocking, isn’t it? Well Google is just really fond of building quality content and organic links. Here are the examples of how not to build your link building strategy: ­

  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link­,
  • Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross‐linking,
  • ­Large‐scale article marketing or guest posting campaigns with keyword‐rich anchor text links.

This might be a little bit of a challenge for a lot of companies that have built their link building strategy on guest blogging. According to the research presented at MOZCon, 46% of all the digital agencies in the US are using guest blogging as the main tool for link building. So how do you prevent guest blogging and PR articles from harming your PageRank? Google’s advice is to mark those links as ”No follow”. Here is more detailed information on this topic.

No-Follow-vs-Follow-Links

There’s no doubt this is a hard challenge for marketers and business owners of all stripes, but as always, the answer lies not in taking the easy path but in building a web marketing strategy that’s defensible, scalable, and truly innovative.

  1. Your Domain Name Harms My Page Ranking

Some people swear by domain age and may even call it a more important ranking factor than links. Matt Cutts, says that impact on search results is very small once you get past a couple months and that high quality links are a much more important ranking factor.

Undoubtedly, older domains are more likely to have accumulated links over time. They have been around long enough for more user data to be taken into consideration and their competitors have had more time to get punished or demoted for guideline violations.

So even though domain age seems important, it’s mostly because stronger ranking factors have been influenced by the domain’s age. But having a site that has proven itself consistently for extended periods of time is another thing entirely.

  1. Home Page Should Be Stuffed With Content

No page on your website is more important than your homepage, which is why it needs to make a strong first impression on your visitors. To make sure that happens, you need keep in mind some of the unique usability concerns when it comes to writing content for your website’s homepage.

Think of your home page as the gateway to your business. Visualize it! This is your chance to make a first impression and convey what you’re all about. Maybe your value proposition is simplicity ‐ in that case, just a single login makes sense.

For most, however, there is a need for a bit more content and context than that. Your content should be enough to clarify who you are, what you do, your location, your value proposition, and what to do next. Users should leave satisfied, not overwhelmed, and certainly not confused.

Your-Home-Page-Creates-the-First-Impression

  1. There’s an Ideal Keyword Density for My Page

Google’s Matt Cutts announced that Google is working on a search‐ranking penalty for sites that are “over‐optimized” or “overly SEO’ed”.

OK, but how many keywords should you use? What is too much? There is no ideal magic number of times that you should repeat a keyword on a page. You should, however, have your keyword(s) included in your page title; how else will people know what your page is about? The keyword (or a variation of it) should also be included in a headline on the page, ideally in the URL, and at least once throughout the content. Again, the goal is to make your content clear and to meet the expectations of the searcher; that’s why they clicked through to your page, so don’t assault them with over‐optimized content. Don’t let your page sound like an Adwords ad.

Are you wondering if your business website is showing off your business the right way? Then don’t forget to check here next Tuesday!

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