Strong Facebook Ads proficiency and knowledge of all campaign types;
2+ years of Google Analytics and Catalog in Commerce Manager experience;
Excel / Google Sheets skills;
Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes);
GTM skills to set up conversion tracking;
Intermediate and higher English level (spoken and written);
Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieve client goals;
High levels of integrity, autonomy, and self-motivation.
Is considered a plus:
Ability to create banners for Facebook Ads;
Experience with Google and Bing paid ads;
Google Analytics Certification;
FB Ads Certification.
Plan, create, and manage Facebook Ads campaigns;
Perform audience research to develop new campaign ideas;
Devise and implement effective A/B tests to optimize conversion rates;
Perform daily account management of PPC campaigns (review expensive under-performing groups and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain impression share, CPA, and other important metrics);
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates;
UX analysis of landing pages and websites, finding bugs and flaws that affect the conversion funnel;
Communicate with Account Managers to check account performance;
Stay on top of PPC industry trends.
What we offer
INDEPENDENCE. Are you not afraid of handling projects on your own? That is how we get things done.
WORK FROM ANYWHERE IN THE WORLD. You can work from anywhere with a flexible schedule as long as all tasks are done on time and you are available during business hours day to discuss different things.
TOP PEOPLE, TOP PROJECTS. Each of us is a professional in our field, we work together on ambitious projects.
LONG-TERM RELATIONSHIP. We know that improvement needs time. That is why we value long-term cooperation.