Facebook Ads Specialist

Full Time
Senior Level
100% remote


  • Strong Facebook Ads proficiency and knowledge of all campaign types;
  • 2+ years of Google Analytics and Catalog in Commerce Manager experience;
  • Excel / Google Sheets skills;
  • Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes);
  • GTM skills to set up conversion tracking;
  • Intermediate and higher English level (spoken and written);
  • Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieve client goals;
  • High levels of integrity, autonomy, and self-motivation.

Is considered a plus:

  • Ability to create banners for Facebook Ads;
  • Experience with Google and Bing paid ads;
  • Google Analytics Certification;
  • FB Ads Certification.


  • Plan, create, and manage Facebook Ads campaigns;
  • Perform audience research to develop new campaign ideas;
  • Devise and implement effective A/B tests to optimize conversion rates;
  • Perform daily account management of PPC campaigns (review expensive under-performing groups and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain impression share, CPA, and other important metrics);
  • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates;
  • UX analysis of landing pages and websites, finding bugs and flaws that affect the conversion funnel;
  • Communicate with Account Managers to check account performance;
  • Stay on top of PPC industry trends.

What we offer

  • INDEPENDENCE. Are you not afraid of handling projects on your own? That is how we get things done.
  • WORK FROM ANYWHERE IN THE WORLD. You can work from anywhere with a flexible schedule as long as all tasks are done on time and you are available during business hours day to discuss different things.
  • TOP PEOPLE, TOP PROJECTS. Each of us is a professional in our field, we work together on ambitious projects.
  • LONG-TERM RELATIONSHIP. We know that improvement needs time. That is why we value long-term cooperation.
  • COMPETITIVE FIXED SALARY. Competitive salary + yearly bonus.
  • PAID VACATION DAYS. There are 5 weeks of fully paid vacation per year.
  • PAID SICK LEAVES. You will get 5 days of paid sick leave per year.
  • PAID DAYS OFF. There is 1 extra day off for your birthday + extra days off for holidays in Ukraine.
  • ENGLISH CLASSES. You can join English classes with a native speaker once the probationary period is over.
  • TOP TEAM EVENTS. We will invite you to the company event to meet the team if the current situation allows us. We were already in Budapest, Krakow, … (fly tickets & accommodation are paid).


Calculated individually based on your skills and experience. Paid in USD.


Join us!

To apply for this job, please send your CV to info@otavation.com with the subject 'Career at Otavation'.

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71 Lower Baggot Street
Dublin D02 P593