PPC Specialist

Requirements

• Strong Google Ads proficiency and knowledge of all campaign types — search, display, shopping, YouTube, DSA, smart, Performance Max, etc.;
• 2+ years of Google Analytics and Merchant Center experience;
• GTM skills to set up conversion tracking;
• Google Ads certificates;
• Intermediate and higher English level (spoken and written);
• Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieve client goals;
• High levels of integrity, autonomy, and self-motivation.

Additional Skills

• Experience with Bing, Facebook, and Instagram paid ads;
• Google Analytics Certification;
• Bing Ads Certification.

Responsibilities

• Plan, create, and manage Google Ads, Bing Ads, or Facebook Ads campaigns;
• Keyword research and management to optimize bids (add PPC keywords and negative keywords);
• Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels;
• Devise and implement effective A/B tests to optimize conversion rates;
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics);
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates;
• Communicate with Account Managers to check account performance;
• Stay on top of PPC industry trends.

What we offer

• INDEPENDENCE. Are you not afraid of handling projects on your own? That is how we get things done.
• WORK FROM ANYWHERE IN THE WORLD. You can work from anywhere with a flexible schedule as long as all tasks are done on time and you are available during business hours to discuss work projects.
• TOP PEOPLE, TOP PROJECTS. Each of us is a professional in our field, we work together on ambitious projects.
• LONG-TERM RELATIONSHIP. We know that improvement needs time. That is why we value long-term cooperation.
• COMPETITIVE FIXED SALARY. Competitive salary + yearly bonus.
• PAID VACATION DAYS. There are 5 weeks of fully paid vacation per year.
• PAID SICK LEAVES. You will get 5 days of paid sick leave per year.
• PAID DAYS OFF. There is 1 extra day off for your birthday + extra days off for holidays in Ukraine.
• ENGLISH CLASSES. You can join English classes with a native speaker once the probationary period is over.
• TOP TEAM EVENTS. We will invite you to the company event to meet the team if the current situation allows us. We were already in Budapest, Krakow, … (fly tickets & accommodation are paid).

Salary

Calculated individually based on your skills and experience. Paid in USD.