Strong Google Ads proficiency and knowledge of all campaign types — search, display, shopping, YouTube, DSA, smart, Performance Max, etc.;
2+ years of Google Analytics and Merchant Center experience;
GTM skills to set up conversion tracking;
Google Ads certificates;
Intermediate and higher English level (spoken and written);
Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieve client goals;
High levels of integrity, autonomy, and self-motivation.
Experience with Bing, Facebook, and Instagram paid ads;
Google Analytics Certification;
Bing Ads Certification.
Plan, create, and manage Google Ads, Bing Ads, or Facebook Ads campaigns;
Keyword research and management to optimize bids (add PPC keywords and negative keywords);
Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels;
Devise and implement effective A/B tests to optimize conversion rates;
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics);
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates;
Communicate with Account Managers to check account performance;
Stay on top of PPC industry trends.
What we offer
INDEPENDENCE. Are you not afraid of handling projects on your own? That is how we get things done.
WORK FROM ANYWHERE IN THE WORLD. You can work from anywhere with a flexible schedule as long as all tasks are done on time and you are available during business hours to discuss work projects.
TOP PEOPLE, TOP PROJECTS. Each of us is a professional in our field, we work together on ambitious projects.
LONG-TERM RELATIONSHIP. We know that improvement needs time. That is why we value long-term cooperation.