CASE STUDIES – Brand Awareness

E-shop with Baby Products

E-shop with Baby Products

The Challenge

This client wanted us to take over his Google Ads account in order to increase brand awareness, to increase sales in the UK and Ireland, and to improve their ROI. The challenging part was to find high-income customers since the prices are above average.

The Process

Our DSA campaign helped us to increase the number of relevant traffic due to showing ads by low-search-volume keywords (that couldn’t be achieved with a usual search campaign). We also created separate campaigns for each brand offered on the website to adjust bids in relevance to the item margin and profit that the client will get after the transaction. Later, we launched successful smart shopping campaigns.
  • +860.43%
    more impressions
  • +538.50%
    interaction rate growth
  • +62.11%
    conversion rate increase

We have been optimizing this account since October 2019. Here you can see the growth over the first 9 months of optimization by Otavation.

Metric Impressions Interactions Interaction Rate Conversion Rate
1st month 483 514 5 590 1.16% 0.59%
3rd month 647 305 5 511 0.85% 0.81%
5th month 1 836 372 21 385 1.16% 0.58%
7th month 3 955 645 33 221 0.84% 1.47%
Change* +718.10% +494.29% -27.36% +150.30%

*Change is between the first months of Otavation optimization (Oct 2019) and 7th month (Apr 2020).

Charitable Virtual Races

Charitable Virtual Races

The Challenge

The client wanted to increase the brand awareness of his business while keeping the conversion rate. We had to make sure that we target relevant audiences so the campaigns’ ROI stays strong.

The Process

We created new campaigns from scratch based on previous Google Ads data following best practices in order to increase their impression share and conversion rate.

  • +190.82%
    more impressions
  • +191.86%
    interaction rate increase
  • +35.43%
    conversion rate increase

We have been optimizing this account since 2016. Here you can see a comparison of Q1 and Q2 of 2020.

Metric Impressions Interactions Interaction Rate Conversion Rate
Q4 of 2019 115 197 17 468 15.16% 3.42%
Q1 of 2020 139 618 19 258 13.79% 3.73%
Q2 of 2020 406 038 55 206 13.84% 5.05%
Change* +252.47% +221.77% -8.71% +47.74%

*Change is between the first month of Otavation optimization (July 2019) and 6th month of optimization (Dec 2019).

Invisalign Client

Invisalign Client

The Challenge

This client wanted us to focus on brand awareness on social media (Facebook and Instagram) that in the long run result in more appointments via other marketing channels.

The Process

Campaigns were created from scratch with no previous advertising on their social media. Separate campaigns were created for remarketing, for reach and for lookalike audiences to get more understanding which performs best. All ad sets were subdivided by device, platform and placements.

  • +19.46%
    impressions growth
  • +6.47%
    reach growth
  • +39.22%
    CTR growth

Comparing the first month of Otavation optimization to the third month of optimizing this client’s Facebook account.

Metric Impressions Reach Leads CTR
1st month 963 911 288 417 96 0.51%
2nd month 1 229 975 337 085 80 0.64%
3rd month 1 151 479 307 092 89 0.71%
4th month 1 059 623 276 735 88 1.00%
6th month 1 973 062 455 680 91 0.74%
Change* +104.69% +57.99% -5.21% +45.09%

*Change is between the first month of Otavation optimization (July 2019) and 6th month of optimization (Dec 2019).

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