How to Take Advantage of Social Commerce This Year

Social Commerce is truly emerging, and it is likely that this year more and more companies are going to start adopting this tactic of expanding business online. Basically, the goal of Social Commerce is…

Facebook Twitter Google+ Linked in
How to Take Advantage of Social Commerce This Year

Social Commerce is truly emerging, and it is likely that this year more and more companies are going to start adopting this tactic of expanding business online. Basically, the goal of Social Commerce is to enable shoppers to use social networks to make eCommerce transactions. This allows your followers to stay on the social network, getting rid of additional and unnecessary purchasing steps. Here are a few ways that you can take advantage of it this year.

Don’t ignore smaller social media sites

It is natural for companies to want to take advantage of the bigger social media sites such as Facebook and Twitter, but you shouldn’t ignore the smaller, yet still important platforms either. From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. Both Pinterest and Instagram are primarily visual-based platforms, which many people prefer, especially because one of the biggest drawbacks of online shopping is the fact that customer doesn’t get to see the product first hand.

Time your posts

No matter how much money you push into social media in terms of social media advertising, timing and post frequency is very important. Posting at the right time and the right amount will help you to reach more people and generate user engagement. For example, tweeting on weekends has the potential to get you around 300% more engagement than posting on weekdays.
It is worth doing some research into when the peak times are of user engagement for different social media sites, and focusing your attention on these times.

Make use of customer reviews

What is said on social media can have a huge influence on the purchasing behavior of customers. In general, people are more likely to purchase a product if it has been recommended to them by a friend, family member or even by a stranger, which can easily be achieved on a social media site.
A good way to encourage users to refer your brand to others on social media sites is to provide them with incentives, such as discounts and referral bonuses. For example, you can promote your eBay storefront on Facebook and use the platform to offer eBay vouchers if a customer recommends your shop to a friend.
 
 
These are but a few of the benefits proper social media exposure grants to businesses. As outlined in the infographic below by 16Best, major social media platforms are becoming more commercial, while eCommerce platforms are becoming more social, and the social commerce trend is gaining in popularity with each passing day.
 

Facebook Twitter Google+ Linked in

NEW posts

How to Take Advantage of Social Commerce This Year

Social Commerce is truly emerging, and it is likely that this year more and more companies are going to start adopting this tactic of expanding business online. Basically, the goal of Social Commerce is…

10 Ad Copywriting Tips That Will Save Your Business

There’s no going around it: If you want your business to survive and thrive, you have to use ads. No ads mean your business will get drowned by the competition. A scenario you don’t…

A/B Testing: The Secret Sauce That Makes Ads Effective

A/B Testing, Split Testing—if you’re in the world of online marketing or digital advertising, you’ve probably heard of it. Most marketers and advertisers would sing praises for it, for a good reason. Even the…

GET IN TOUCH

Follow us:
Facebook Twitter Linked in Google+
Certificates
certificat
certificat

201 The Alliance building
South Lotts Rd., Dublin 4,
Ireland