10 Ad Copywriting Tips That Will Save Your Business

There’s no going around it: If you want your business to survive and thrive, you have to use ads. No ads mean your business will get drowned by the competition. A scenario you don’t…

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10 Ad Copywriting Tips That Will Save Your Business

There’s no going around it:

If you want your business to survive and thrive, you have to use ads. No ads mean your business will get drowned by the competition.

A scenario you don’t want to entertain.

Unfortunately, making ads is not that easy. A lot of bad and boring ads have plagued online spaces.

Fortunately for you, we’ve listed 10 actionable tips that would help you stand out from a sea of bad and boring ads:

Tip #1: Create Headlines That Would Make People Stop

Ever heard of Pattern Interrupt ads?

Pattern Interrupt ads are ads that usually stop you dead in your tracks. Then you read them carefully. Then you’ll want to know who’s behind the ad.
Now you know the company. Easy exposure and awareness in one move.

Not sure if Pattern Interrupt works that well?
Business2Community put a great effort into listing emails with weird headlines. The result? Emails that incorporated Pattern Interrupt jacked up the open rate by 50%!

Tip #2: Be Specific About Everything

To write ads that will generate awareness and sales for your business, you have to be overly specific.
Exact figures, exact timelines, exact methods. ‘We will help you earn more online’ is a bland ad. It doesn’t generate attention. You’re merely wasting money.
‘Earn $2k More Online 2 Weeks By Using Our Ad Blueprint’ is a lot better.
It has exact figures that potential clients would expect, an exact timeline to wait for, and an exact method you’re baiting potential clients with.
Be overly specific.

Tip #3: Write Simply.

Jargons are a nightmare.

They confuse people and they turn them off. It’s not only ineffective, it also shows that you didn’t take the time to understand your customers and relate to them. When Elon Musk started PayPal, he used words like ‘Systems’, ‘Architecture’, and ‘Structure’ to sell his company’s services. It didn’t gain track. Nobody took notice. Elon Musk learned from this mistake and reworked PayPal’s message: ‘You can send money to emails’.
The result of PayPal’s new simple message is history.

Tip #4: Test, Test, Test!

Just because you believe in your ad copy doesn’t mean it will work.

You have to back up your intuition with data, with stats, with figures. A beautiful copy in your eyes means nothing if its conversion rate is 0%.
Whatever your ad copy is, you can always test to achieve better performance. Test with a new size, a new color, a new font, a new image. Or you could scrap all the words you’ve written altogether and test a new one.

Testing makes sure that you’re getting the best ad copy for your business.

Tip #5: Let Them Feel The Pain

When you feel sick you either take the meds or visit your doctor, depending on the gravity of the symptoms you’re having.
Ad copy works like that, you push your customers’ pain points so they’ll visit you and buy your products or services.
You make them remember the things they avoid, make them feel pain, so they’d remember that they have to get it fixed – by your product or service.

You don’t have to hesitate to do this. You’re merely helping them out.
You just help them realize their problems and solve them faster.

Tip #6: Show Them You’re an Investment

There are 2 ways to show customers that you are an investment:

    1. By showing them how much they’ll make with you.
    2. By showing them how much they’ll save with you.

Most businesses will go for number 1 and neglect number 2.
Take the edge by adding number 2 to your ad copy.
Remind your audience the cost of not having your product or service.

Tip #7: Testimonials & Figures is a Powerful Combination

Social proof is a great persuasive tool.
People don’t like to be the first ones to try something they don’t know. Seeing other people use your service or product makes it easier for them to trust your business.
While testimonials alone can be a powerful tool on its own, spicing it up with numbers makes it an incredibly persuasive tool. Which testimonial do you think will have a lasting impression on a potential buyer:

    Testimonial A: “Using Product X helped my business produce more products.”

    Testimonial B: “Using Product X improved my business’s production output by 70%!”

Of course, it’s Testimonial B!
Testimonial B showed a concrete figure on how your product will positively affect your potential customers’ businesses.
So next time you secure a testimonial, ask for cold hard numbers from your happy clients as well!

Tip #8: Make Your Copy A Sight For Sore Eyes

A bad image and a bad font can ruin your chances of getting your copy actually read.
10 years ago, poor image quality and bad fonts wouldn’t make a potential customer squirm.
But today, where everything is rapidly moving towards a quality standard, having a bad image and a bad font is a business suicide.
Especially right now where Google is making huge strides toward mobile marketing, image suited for mobile devices make a huge difference for businesses. Tiny fonts make it harder for people to read your copy on their mobile devices, a bad move.
Always maintain the quality of your copy AND your copy’s visual aesthetics.

Tip #9: Show Them The Future, Not Your Feature

Most of the time, business owners pile on features upon features, neglecting the lifeblood of their business: their customers.
Having features is good and all that, but why should your customer care about your features?
You have to weave a story that shows your customers what their future will be with your product or service.
Let’s say you’re selling a weight-loss program.
Telling them that they’ll lose weight won’t ever be enough.
Instead, tell them that your weight-loss program will allow them to fit in their prom dress again, that they’ll be able to stand in front of a camera without using any visual tricks to make them look slim.

Showing them the future makes a huge difference.

Tip #10: Make. Them. Act.

Don’t you ever, ever forget to make your customers take an action.

You’ve already taken their attention.
You’ve already pushed their pain points.
You’ve already made them see the future with your product.
Now, you’ll leave them without anything to do?
What a bad idea.

Always give them an action to take at the end of every copy.
This is called ‘Call to Action’ and this is the part where you turn readers into customers.

It’s Time to Ramp Up Your Business With Ads

Ads are important to any business, especially for online business looking to increase their customer base and to gain an edge over their competitors.
That’s why you need to have better ad copy so you can attract more audience and convert this audience into loyal customers.
Incorporating just one tip from this list will make a huge difference to your ad’s performance.

Imagine if you’re able to implement all 10.

Now, which tip are you excited to try first?

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