How to Set Up Geo-Targeting to Boost Ad Performance

Next to the usage of a pure broad match for one-word keywords, botched geotargeting is the second biggest waste of your money in an AdWords campaign. If you are detail-oriented (and if you’re doing…

Build Your Content Strategy by Integrating Paid, Owned and Earned Media

Before getting into the specifics of a converged media content strategy, it’s important to first get a better understanding of the meaning of paid, earned and owned media. If you’ve been privy to the…

How to Get a 10 Point Quality Score

Every time someone does a search that triggers an ad that competes in an auction, Google calculates an Ad Rank that determines the position of the ad. Google estimates the quality of your ads…

8 Reasons Why You Should Hire a Pay Per Click Management Expert

In the battle for marketing attention SEO and PPC are in constant competition with one another. As Google changes its algorithms, companies find themselves competing against moving goal posts. SEO can be a slow…

6 Tips for Mastering Your Customer Service

The People aspect of business is really what it is all about. Rule #1: Think of customers as individuals. Once we think that way, we realize our business is our customer, not our product…

BrightonSEO: April 6th & 7th

BrightonSEO is a one-day search marketing conference and series of training courses held, not surprisingly, in Brighton. It takes place twice a year and brings together some of the best speakers in the world…

Intelligent Content Conference: March 28th – 30th

Are you serious about putting content to work in your business? Then this is your event. ICC 2017 Las Vegas is the one content strategy event specifically designed for marketing practitioners. When: March 28-30,…

Spring: time of new beginings, time for a new look

Spring is a time of new beginnings, new possibilities. And that’s why we at Otavation decided to make an upgrade of our website to provide you with a clear presentation of who we are and…

Digital Publishing Innovation Summit

The Digital Publishing Innovation Summit establishes a platform for industry leading speaker line-up consisting of 28+ leading Publishers, Digital Officers and Editor in Chiefs to openly share their challenges and the solutions they established…

Web Summit Lisbon 2016: summary

This year’s Web Summit was held in Lisbon, with more than 50,000 attendees. World-class speakers, leading investors, international media and the most promising startups across the globe came together for the most important startup…

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