How to Take Advantage of Social Commerce This Year

Social Commerce is truly emerging, and it is likely that this year more and more companies are going to start adopting this tactic of expanding business online. Basically, the goal of Social Commerce is…

10 Ad Copywriting Tips That Will Save Your Business

There’s no going around it: If you want your business to survive and thrive, you have to use ads. No ads mean your business will get drowned by the competition. A scenario you don’t…

A/B Testing: The Secret Sauce That Makes Ads Effective

A/B Testing, Split Testing—if you’re in the world of online marketing or digital advertising, you’ve probably heard of it. Most marketers and advertisers would sing praises for it, for a good reason. Even the…

How to Write Better Ads (The Secret Method Used by Pros)

You know what a bad ad is. Anyone can spot it from miles away. It’s cringe-worthy. Every time you see it, you can taste the bile rising at the back of your throat. If…

What’s The Best Type of Facebook Ad For Your Business?

Not all Facebook ads are made the same. Each one of them has a specific purpose for a specific type of audience. The one-size-fits-all strategy is a bad idea, especially that people today have…

SEO or Ads? Which One Should You Prioritize?

There are 2 potential reasons why you’re reading this: Your budget’s strapped. You’re confused. Either way, the answer requires proper analysis as choosing the wrong action to prioritize on might delay important goals, or,…

5 Reasons Why Your Business Should Be Mobile-Friendly

Is your business Mobile-Friendly? Google already deployed its mobile friendliness test for you to discover whether your business passes or not, but what’s important is that you know why you need to know. Being…

How to Use Ads to Secure a Local Niche

When it comes to businesses using ads to secure a local niche, there are only 2 options: Facebook Ads and Google AdWords. There’s no argument there: Google is the most widely-used search engine and…

Boost Your Consumer Engagement with the Right Social Media Images

On social media, a picture is worth a thousand words. It’s true. Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention…

The Power of Social Proof – What Makes You Irresistible

A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that 70% of consumers say they look at product…

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