What’s The Best Type of Facebook Ad For Your Business?

Not all Facebook ads are made the same. Each one of them has a specific purpose for a specific type of audience. The one-size-fits-all strategy is a bad idea, especially that people today have…

SEO or Ads? Which One Should You Prioritize?

There are 2 potential reasons why you’re reading this: Your budget’s strapped. You’re confused. Either way, the answer requires proper analysis as choosing the wrong action to prioritize on might delay important goals, or,…

5 Reasons Why Your Business Should Be Mobile-Friendly

Is your business Mobile-Friendly? Google already deployed its mobile friendliness test for you to discover whether your business passes or not, but what’s important is that you know why you need to know. Being…

How to Use Ads to Secure a Local Niche

When it comes to businesses using ads to secure a local niche, there are only 2 options: Facebook Ads and Google AdWords. There’s no argument there: Google is the most widely-used search engine and…

Boost Your Consumer Engagement with the Right Social Media Images

On social media, a picture is worth a thousand words. It’s true. Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention…

The Power of Social Proof – What Makes You Irresistible

A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that 70% of consumers say they look at product…

PPC Agency Benefits for SMB

At some point, any company starts to face the question of how to manage its digital marketing strategy. Whereas large corporations have reason to weigh the options between hiring an agency vs. creating an…

How to Set Up Geo-Targeting to Boost Ad Performance

Next to the usage of a pure broad match for one-word keywords, botched geotargeting is the second biggest waste of your money in an AdWords campaign. If you are detail-oriented (and if you’re doing…

Build Your Content Strategy by Integrating Paid, Owned and Earned Media

Before getting into the specifics of a converged media content strategy, it’s important to first get a better understanding of the meaning of paid, earned and owned media. If you’ve been privy to the…

How to Get a 10 Point Quality Score

Every time someone does a search that triggers an ad that competes in an auction, Google calculates an Ad Rank that determines the position of the ad. Google estimates the quality of your ads…

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