Social Commerce is truly emerging, and it is likely that this year more and more companies are going to start adopting this tactic of expanding business online. Basically, the goal of Social Commerce is…

There’s no going around it: If you want your business to survive and thrive, you have to use ads. No ads mean your business will get drowned by the competition. A scenario you don’t…

A/B Testing, Split Testing—if you’re in the world of online marketing or digital advertising, you’ve probably heard of it. Most marketers and advertisers would sing praises for it, for a good reason. Even the…

You know what a bad ad is. Anyone can spot it from miles away. It’s cringe-worthy. Every time you see it, you can taste the bile rising at the back of your throat. If…

Not all Facebook ads are made the same. Each one of them has a specific purpose for a specific type of audience. The one-size-fits-all strategy is a bad idea, especially that people today have…

There are 2 potential reasons why you’re reading this: Your budget’s strapped. You’re confused. Either way, the answer requires proper analysis as choosing the wrong action to prioritize on might delay important goals, or,…

Is your business Mobile-Friendly? Google already deployed its mobile friendliness test for you to discover whether your business passes or not, but what’s important is that you know why you need to know. Being…

When it comes to businesses using ads to secure a local niche, there are only 2 options: Facebook Ads and Google AdWords. There’s no argument there: Google is the most widely-used search engine and…

On social media, a picture is worth a thousand words. It’s true. Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention…

A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that 70% of consumers say they look at product…